Top 5 Drawing & Coloring iOS Apps in Europe: Q1 2021 Performance

As the first quarter of 2021 concluded, the performance of drawing and coloring apps on the iOS platform in Europe presented a colorful mix of trends. Sensor Tower's data outlines the user engagement and download patterns for the top five applications in this creative category.

Color by Number：Coloring Games experienced a decline in downloads from 69K in the last week of December to 28K by the end of March, with weekly active users also dropping from 345K to 203K in the same period. Revenue for the app showed a similar downward trend from around $36K to $23K.

Colorfy: Coloring Book Games also saw a decrease in downloads, starting the quarter with 27K and ending with 17K. The weekly active users followed suit, reducing from 52K to 36K. The app's revenue mirrored this downward trajectory, starting at $26K and landing at $19K by the end of Q1.

Conversely, Pixel Art － Color by Number maintained a relatively stable download count over the quarter, with an initial 73K dipping slightly to 33K. Active users had a slight increase, starting at 570K and growing to 533K. Revenue for the app fluctuated, ultimately decreasing from $25K to $17K.

Gallery: Coloring Book & Decor had an interesting quarter with downloads peaking at 33K in mid-January before gradually falling to 17K by March's end. Weekly active users saw a peak of 304K in mid-January, before a slight decrease to 259K. Revenue figures showed a positive upturn towards the end of the quarter, rising from $20K to $22K.

Lastly, Sandbox - Pixel Art Coloring witnessed a steady number of downloads throughout the quarter, hovering around 25K. Active users started at a high of 1.67M and saw a slight decrease to 1.41M. The app's revenue saw minor fluctuations but ended the quarter slightly lower at $12K.

For more insights and detailed app performance data, Sensor Tower's platform provides comprehensive analysis across various regions and app categories.